First, the bad news: we read fewer than 10% of the email promotions we receive. The good news: sometimes even an unread email leads to sales. (More..."
Thursday, June 25, 2009
Promotional Emails: Do's and Don't's
Here's an excellent article from a bookseller in PW, which can apply to many email pitches. Promotional Emails: Do's and Don't's: "
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